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The Brands

FCA US designs, engineers, manufactures and sells vehicles under the Chrysler, Dodge, Jeep, Ram and FIAT brands, as well as the SRT performance vehicle designation. The company also distributes the Alfa Romeo brand vehicles and Mopar products. These are legendary brands that have launched entire new category segments. These brands were built by visionaries, men and women who kept digging, tinkering, improving, thinking “What if?” 

Our brands provide us with a firm foundation for future success. Learn how FCA US brands are setting the pace for design and performance, and see what makes us proud to be a part of this work.  

Please click below for brands sites specific to the United States, Canada and Mexico.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Visit Our Brand Sites in the United States




Since its foundation in Milan, Italy, in 1910, the Alfa Romeo name has become legendary. It evokes passion for motoring like no other – a passion built on the championships, drivers and mechanics that have been the machine behind its success.​​​

Since the company was founded in 1925, the Chrysler brand has continued to delight customers with its distinctive designs, craftsmanship and intuitively innovative technology – all at an extraordinary value.

​Dodge, America’s mainstream performance brand, together with SRT, the “ultimate performance” halo of the Dodge brand, offer a complete lineup of performance vehicles that stand out in their segments.

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See what's new.

See what's new.




For more than a century, Fiat has been offering customers simple and affordable, yet innovative solutions to meet their complex mobility needs.​

​Now in its eighth decade of legendary heritage, the Jeep brand continues to deliver an open invitation to live life to the fullest. Its full line of vehicles provides owners with a sense of safety and security to handle any adventure with confidence.

Since its launch as a stand-alone division in 2009, the Ram Truck brand has steadily emerged as an industry leader with America’s longest-lasting line of pickups.

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See what's new.

See what's new.



For 80 years, the Mopar brand has been providing authentic parts, accessories, expert service and customer care.

SRT® – one of the industry’s leading in-house automotive performance groups – creates bold, distinctive vehicles that deliver benchmark performance.​

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See what's new.

Visit Our Brand Sites in Canada
Visit Our Brand Sites in Mexico


A Heritage of Innovation and Engineering Firsts

Learn about our legacy of innovation, design and engineering firsts.


Explore Careers

A career at FCA US provides the freedom to think for yourself, the encouragement to share your ideas and the rewards to make it worth your while.


Company News

Explore the latest news on FCA US sustainability activities and achievements.